Krispy Kreme Name to Be Struck from Children's Clinic

We should have known it wouldn’t last. The powers that be at UNC are apparently yielding to outside agitators who don’t understand the logic of putting Krispy Kreme into the name of their children’s specialty clinic. No more “Krispy Kreme Challenge Children’s Clinic.” In a UNC faculty meeting last week, the university announced that the new name will be “The NC State Park Scholars Children’s Specialty Clinic.” The new new name reflects the student scholars who raise money for the clinic instead of the doughnuts featured in their charity event. Back in October, the decision to put a legendary doughnut brand name into the name of UNC’s specialty children’s clinic sparked lots of laughs and agitation. The PR folks at UNC did not get the joke. We’re naming it after the race, not the doughnuts, they explained. This is a race where people run 2.5 miles, gulp down a dozen Krispy Kreme doughnuts, run the 2.5-mile return trip, and then see what comes up. Sadly, at this year’s race, a 58-year-old man died shortly after starting the race. It took six months, a public outcry from faculty, and a petition from the Center for Science in the Public Interest. But UNC has figured out that putting Krispy Kreme into the name of a children’s clinic just won’t fly. This time there’s no press release. “We screwed up” is not on UNC’s list of talking points. Click here for more from NPR and here for more from the Technician. The Shiny Glaze of a Krispy Kreme Doughnut, photograph © sea turtle / flickr Subscribe by email to follow the accumulating evidence and observations that shape our view of health, obesity, and policy. April 28, 2016