Shifting Diets for a Sustainable Food Future

Installment 11 of Creating a Sustainable Food Future shows that for people who consume high amounts of meat and dairy, shifting to diets with a greater share of plant-based foods could significantly reduce agriculture’s pressure on the environment. It introduces a protein scorecard ranking foods from lowest (plant-based foods) to highest impact (beef), as well as the Shift Wheel, which harnesses proven marketing and behavior change strategies to help move billions of people to more sustainable diets.