Ugly Fruit & Veg

While there are plenty of farmers markets, small markets, and corner stores that have been selling cosmetically imperfect or "ugly" fruit and veggies (veg), citizens all over the world want large grocers to sell these fun and delicious produce "uglies." With that, EndFoodWaste has started a campaign @UglyFruitAndVeg on Twitter and www.facebook.com/UglyFruitAndVeg to rally the public to demand Ugly Fruit and Veg at major retailers the world over. We will not wait for this to happen while at least 20% of all produce is wasted just because of it's size, shape, color, or appearance. Let's demand Ugly Fruit and Veg and have fun doing it! The Odd Bunch from Woolworth's started in December of 2014. Read more and check out the funny campaign here or here. Or you can shop them online here. ​ Produce Misfits by Red Hat and Safeway was a fun line piloted in the Fall of 2014, read more about this here or watch a video here and demand Red Hat brings them back by contacting the store here! Second Life (iMoches) is a campaign started by students in Canada to get "uglies" into retailers. You can read more about it here or go to their website in French or English. Notice the English version is www.iamugly.ca!